Social media trends come and go so quickly that marketers need to stay nimble. Overt ads and in-your-face marketing campaigns are no longer effective as consumers tune them out and seek authentic content that shows brands care about their audience and the world. As a result, brands are being held to higher standards on social platforms and are expected to provide premier customer service.
Consumers are also doubling down on their expectations for personalized customer support, and expect brands to make it a top priority in 2025. Brands can earn their audiences’ trust and engagement by responding to questions, concerns, and complaints promptly and being transparent about their processes. In addition, they should share the feedback they receive from their audiences with product and research teams to shape holistic customer experiences.
Brands should pay close attention to creator and influencer content to identify the latest social media trends. They can learn a lot about a trend from how people partake in it and from the reactions it sparks among their audience. For example, when it comes to authenticity, a raw, first-person approach—whether that’s a live Q&A or a behind-the-scenes puppy costume video—is more likely to resonate than content that is highly polished and staged.
Additionally, marketers should look beyond vanity metrics and focus on business impact, which is more indicative of the true value of a campaign. To do this, they can leverage tools that connect across channels and search engines to help measure how their efforts drive traffic, conversions, and customers. They should also consider incorporating AI into their workflows to speed up content production. AI-assisted features like instant voice-over translation on YouTube Shorts, and TikTok’s script-to-video tool can save time and increase efficiency for both marketers and their audience.