App launch is the process of bringing a new mobile app to market. The goal of a well-crafted app launch strategy is to drive initial user adoption and high app ROI in the shortest amount of time.
To do so, the right app launch tactics must be used from the start. App store previews, social media teasers, and influencer campaigns can all be effective ways to generate interest in the app before its release. However, it’s also essential to ensure the app is ready for launch day by setting a targeted date and running thorough beta testing prior to its full launch.
During this stage, you should also conduct competitive analysis to validate demand and identify room for differentiation. This can be done through a combination of research methods, including analyzing similar apps, studying industry reports, and talking to prospective users via interviews or surveys.
Once the app is live, you must keep an eye on performance and user feedback immediately after launch. This includes monitoring install sources, crash rate, session duration and retention, and the performance of key features like cold and hot time (the amount of time it takes for the app to start up or shut down). This data will allow you to make necessary adjustments post-launch, including updates and bug fixes, so you can deliver on your promises to users.
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