Breakthrough AI
The 19th-century invention of Charles Babbage’s Difference Engine, the Allies’ code-breaking efforts during WWII and British mathematician Alan Turing’s 1950 proposal for the Turing Test paved the way to today’s iterations of artificial intelligence. But it wasn’t until IBM’s Deep Blue supercomputer defeated world chess champion Garry Kasparov in a historic rematch that the general public began to take notice of the rapid advancement of AI systems.
2023
The release of OpenAI’s ChatGPT, which demonstrates generative AI, further fueled interest in this new technology. This tool can create accurate, human-like text to answer questions and assist with a variety of tasks. It can even generate creative writing and poetry if prompted, or help you plan a child’s birthday party or write a medical research paper. Its capabilities may eventually be enhanced by the addition of a physics engine, similar to the one used in Tesla’s new self-driving cars and the recently deployed drones by Kyiv’s military against Russia.
In addition to the potential productivity gains, generative AI can also help businesses improve customer engagement and retention by analyzing data about their products and services. For example, if a customer is frequently buying a specific product or service, generative AI can analyze this behavior and then create personalized copy or special offers for that individual. This personalized marketing can increase sales and reduce churn. The technology could also be used to create dynamic advertising and optimize website content based on customer needs.
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