In a time when news is often available immediately, landing an exclusive report can set your brand apart from competitors. When executed correctly, an exclusive gives journalists more time to work on the story, resulting in more accurate and detailed coverage than a broadly distributed press release.
To create a successful exclusive, it’s essential to choose a newsworthy moment and then conduct thorough research. A unique angle, a clear and concise writing style, and the inclusion of high-resolution images can make all the difference in the success of your article.
Once you’ve gathered all of the necessary information, it’s time to pitch your exclusive report to journalist and media outlets. It’s important to target the right publications by researching their past coverage and understanding their audience and editorial focus. In addition, providing high-resolution images and any other documentation that expedites the reporting process can increase your chances of success.
Lastly, it’s important to be honest with journalists when pitching an exclusive. Don’t label every pitch as “exclusive” – that will only confuse and irritate them and position your brand as the boy who cried wolf. Only use this approach for genuinely newsworthy moments. Otherwise, it could damage your credibility and burn bridges with journalists and publications who may be less inclined to cover you in the future.
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